A lot of brands would likely to prefer to avoid becoming associated with anything related to politics, for fear of losing business.
But Dolce & Gabbana seems to be embracing the association with the first lady and unapologetically.
Designer Stefano Gabbana is such a fan of Melania hes posted images of her wearing Dolce & Gabbana clothing on his Instagram several times.
He thanked the first lady for wearing D & Gs garments.
The brand is also trolling anyone calling for people to boycott it with a $245 t-shirt, dubbed the #BOYCOTTDOLCEGABBANA T-SHIRTS.
Its essentially the fashion worlds version of a middle finger. In this case, Dolce & Gabbana is flipping off anyone whos mad Trump wears its clothes a lot.
Dolce & Gabbana also made a fake protest video to go along with its new Melania-inspired t-shirt.
The video is reminiscent of Kendall Jenners controversial Pepsi ad, but seems to be more about mocking the protests against President Trump than an attempt to co-opt and capitalize off of anti-Trump sentiment.
There seem to be mixed reactions to Dolce & Gabbana trolling its haters.
At the same time, some just dont want to pay $245 for a t-shirt, which is fair enough.
The t-shirt costs about $100 lessthan the average monthly student loan payment in the U.S. ($351), so its safe to say a lot of people probably cant afford it.
So, while some are attempting to avoid the Trumps at all costs in fear of losing profits, Dolce & Gabbana are taking the complete opposite approach.
Whether or not it will pay off remains to be seen.