Can you create a bubbly, cheeky two-dimensional persona that hides the emptiness of your life? Enjoy this careers service-style primer
A survey of 1,000 people has revealed that three-quarters would consider a career in vlogging. But is there a viable market for YouTubers, and how do you even get started? Heres a career guide.
1. Entry requirements
YouTubing has an abnormally low entry threshold. So long as you have a laptop with a webcam, a YouTube account and a flair for endless insincere grinning that barely masks the swirling vortex of abject nothingness that consumes your every waking moment, youre ready to take your first steps.
2. Skills required
An amiable manner.
A cool haircut.
Enough time on your hands to believe that filming yourself opening a box isnt a grotesque waste of the precious life youve been given.
3. What youll do
Create a bubbly two-dimensional persona thats both cheeky and inspiring.
Document your entire life in a series of well-edited videos.
Review products that youre sent, being careful to avoid saying anything critical.
Back up your brand with endless Instagram and Snapchat posts that show your young followers just how cool your entire life is.
Be slightly vague about who sponsors you.
Convince an out-of-work journalist to spend three days listlessly ghostwriting a book for you, then watch their face as it goes on to outsell all the important work they have ever cared about.
End all of your sentences with the phrase: Thanks guys, dont forget to subscribe!
Starter: Literally nothing.
Experienced: Almost nothing, unless you manage to sign with an experienced vlogger agency.
Highly experienced: Hundreds of thousands of pounds a month (note: you will never reach this stage).
These figures are a guide.
5. Career path and progression
With experience, you could use your vlog as a way to leapfrog into acting, or singing, or writing, or any of the other old-fashioned industries that vlogging is ostensibly supposed to disrupt. But make the jump quickly, because theres an army of younger and more enthusiastic vloggers nipping at your heels, and youll be on the scrapheap before you know it. This will be a shame, because you have no other marketable skills to speak of.
You may be interested in:
Opening local fetes
Staring at yourself in a mirror for days at a time
Smiling! Smiling like youre thrilled by everything! Smiling so hard it hurts! It hurts so much!