Gwyneth Paltrow is here to save print media!
It’s been reported the actress’s lifestyle website goop has partnered with magazine publisher Cond Nast to co-produce a quarterly print Goop-branded magazine — appropriately named… Goop!
And according to a Friday press release, Gwynnie’s tips and tricks will be available on newsstands in September!
Each print issue, according to Goop, would be “original and produced by Goop, while the creative is an artistic collaboration between Goop and Cond Nast.” The two companies will also co-produce a “steady stream” of digital content for both websites.
“Anna is a powerhouse, and one of the most admirable thought-leaders in media. Collaborating with her and Cond Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
Wintour sung her new partner’s praises as well, adding:
“I’ve long known Gwyneth to have wonderful taste and vision but with Goop she has built something remarkable, a thoroughly modern take on how we live today. Goop and Cond Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
Clearly they think the world of each other!
But will the readers follow the powerhouse publication to newsstands? We’ll find out!
[Image via Instagram.]